{"id":454111,"url":"\/history\/","layout":"standard","version":"2025-03-27T21:10:00.000000Z","blocks":[{"id":4238854,"type":"grid","published":1,"size":{"x":12,"y":0},"order":1,"items":[{"id":4238855,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":101147553,"value":null},"copy":{"id":101147554,"value":null},"buttonText":{"id":101147555,"value":null},"image":{"id":101147556,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/pqbrcksoygz2bnbfmh8nmbkfsc1inkkdrf6csvn3zt82dmpe.jpeg.jpg?w=auto&h=auto&fy=0.50032908945895\",\"alt\":\"A pair of black and green Lotto football boots being held by laces against a cloudy sky, symbolising a milestone in Lotto sport history.\"}"},"textAlign":{"id":101147557,"value":"center"},"textColor":{"id":101147558,"value":"#{text.color}"},"textShadow":{"id":101147559,"value":"none"},"iconShadow":{"id":101147560,"value":"light"},"horizontalAlign":{"id":101147561,"value":"center"},"verticalAlign":{"id":101147562,"value":"center"},"icon":{"id":101147563,"value":null},"iconSize":{"id":101147564,"value":"2"},"iconColour":{"id":101147565,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":101147566,"value":"center"},"iconVerticalAlign":{"id":101147567,"value":"center"},"href":{"id":101147568,"value":null},"borderRadius":{"id":101147569,"value":"12px"},"backgroundColor":{"id":101147570,"value":null},"overlay":{"id":101147571,"value":"0"},"overlayOpacity":{"id":101147572,"value":"0"},"overlayColors":{"id":101147573,"value":null},"overlayDirection":{"id":101147574,"value":"90"},"textSize":{"id":101147575,"value":"large"},"template":{"id":101147576,"value":"pod"},"padding":{"id":101147577,"value":"6"},"fullWidth":{"id":101147578,"value":"0"},"fullBackgroundColor":{"id":101147579,"value":"#fff0"},"published":{"id":101147580,"value":"1"},"conditions":{"id":101147581,"value":"[]"},"ratio":{"id":101147582,"value":"square"},"buttonTextColor":{"id":101147583,"value":"#{button.secondary.color}"},"buttonBackgroundColor":{"id":101147584,"value":"#0000"},"buttonBorderColor":{"id":101147585,"value":"#{button.secondary.color}"},"buttonBorderRadius":{"id":101147586,"value":"#{button.border.radius}"},"buttonFill":{"id":101147587,"value":"0"}}},{"id":4238856,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":101147588,"value":null},"copy":{"id":101147589,"value":null},"buttonText":{"id":101147590,"value":null},"image":{"id":101147591,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/zknluy6d9ai9ll4ehtgz5lubohydd5xllksjoq9edyfqlj3w.jpeg.jpg?w=auto&h=auto\",\"alt\":\"A football featuring the Lotto logo sits on a grass pitch, under a clear blue sky, illustrating a moment in Lotto sport history and the evolution of Lotto football boots.\"}"},"textAlign":{"id":101147592,"value":"center"},"textColor":{"id":101147593,"value":"#{text.color}"},"textShadow":{"id":101147594,"value":"none"},"iconShadow":{"id":101147595,"value":"light"},"horizontalAlign":{"id":101147596,"value":"center"},"verticalAlign":{"id":101147597,"value":"center"},"icon":{"id":101147598,"value":null},"iconSize":{"id":101147599,"value":"2"},"iconColour":{"id":101147600,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":101147601,"value":"center"},"iconVerticalAlign":{"id":101147602,"value":"center"},"href":{"id":101147603,"value":null},"borderRadius":{"id":101147604,"value":"12px"},"backgroundColor":{"id":101147605,"value":null},"overlay":{"id":101147606,"value":"0"},"overlayOpacity":{"id":101147607,"value":"0"},"overlayColors":{"id":101147608,"value":null},"overlayDirection":{"id":101147609,"value":"90"},"textSize":{"id":101147610,"value":"large"},"template":{"id":101147611,"value":"pod"},"padding":{"id":101147612,"value":"6"},"fullWidth":{"id":101147613,"value":"0"},"fullBackgroundColor":{"id":101147614,"value":"#fff0"},"published":{"id":101147615,"value":"1"},"conditions":{"id":101147616,"value":"[]"},"ratio":{"id":101147617,"value":"square"},"buttonTextColor":{"id":101147618,"value":"#{button.secondary.color}"},"buttonBackgroundColor":{"id":101147619,"value":"#0000"},"buttonBorderColor":{"id":101147620,"value":"#{button.secondary.color}"},"buttonBorderRadius":{"id":101147621,"value":"#{button.border.radius}"},"buttonFill":{"id":101147622,"value":"0"}}}],"properties":{"title":{"id":101147542,"value":null},"limit":{"id":101147543,"value":"2"},"align":{"id":101147544,"value":"center"},"breakpoints":{"id":101147545,"value":"{\"xs\":2}"},"spacing":{"id":101147546,"value":null},"template":{"id":101147547,"value":"gate"},"padding":{"id":101147548,"value":"6"},"fullWidth":{"id":101147549,"value":"0"},"fullBackgroundColor":{"id":101147550,"value":"#fff0"},"published":{"id":101147551,"value":"1"},"conditions":{"id":101147552,"value":"[]"}}},{"id":4238857,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":101147623,"value":"slim"},"title":{"id":101147624,"value":"A history of Lotto Sport"},"copy":{"id":101147625,"value":null},"titleColor":{"id":101147626,"value":"#{banner.title.color}"},"titleBackground":{"id":101147627,"value":"#{banner.title.background.color}"},"copyColor":{"id":101147628,"value":"#{banner.copy.color}"},"copyBackground":{"id":101147629,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":101147630,"value":"95%"},"textShadow":{"id":101147631,"value":"#{banner.text.shadow}"},"borderRadius":{"id":101147632,"value":"0px"},"buttonBorderRadius":{"id":101147633,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":101147634,"value":"#{button.primary.color}"},"buttonStyle":{"id":101147635,"value":"secondary"},"buttonSize":{"id":101147636,"value":"standard"},"overlayOpacity":{"id":101147637,"value":"0.15"},"overlayColourStart":{"id":101147638,"value":"#000000"},"overlayColourEnd":{"id":101147639,"value":"#000000"},"overlayDirection":{"id":101147640,"value":"90"},"image":{"id":101147641,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/gfhn1lfeuybidyujkem91ht9xueeu7ttk3iqtwoywmykg4eb.jpeg.jpg?w=auto&h=auto&fy=0.31515433223379\",\"alt\":\"A football player wearing a Lotto sports kit including black shorts and shirt, and white socks, sitting on a grassy pitch with a Lotto football beside him. This image represents a moment in the lotto sport timeline and highlights the brand's involvement in sportswear history.\"}"},"video":{"id":101147642,"value":null},"videoThumbnail":{"id":101147643,"value":null},"media":{"id":101147644,"value":"image"},"align":{"id":101147645,"value":"center"},"verticalAlignment":{"id":101147646,"value":"center"},"font":{"id":101147647,"value":"#{heading1.font}"},"actions":{"id":101147648,"value":"[{\"text\":\"\",\"href\":\"\"},{\"text\":\"\",\"href\":\"\"}]"},"template":{"id":101147649,"value":"banner"},"padding":{"id":101147650,"value":"6"},"fullWidth":{"id":101147651,"value":"1"},"fullBackgroundColor":{"id":101147652,"value":"#{banner.fullBackground.color}"},"published":{"id":101147653,"value":"1"},"conditions":{"id":101147654,"value":"[]"}}},{"id":4238858,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":101147655,"value":"

1973<\/h3>

In June 1973, Lotto made it debut as a sports footwear manufacturer founded by the Caberlotto brothers, after selling the Caber ski boot brand to Spalding.<\/p>

1980<\/h3>

The introduction of Lotto performance sportswear opens the door to new opportunities within the sports industry. With the coordination of its footwear, it will later become a category driver for the brand.<\/p>

Lotto<\/a> also enters the soccer market with the debut of its Studio OG soccer boot.<\/p>

1982<\/h3>

Lotto's presence in the soccer world continues to grow thanks to 1982 World Cup Champion, Dino Zoff, captain of the Italian national team.<\/p>

1990<\/h3>

The highly popular Stadio boot makes its first appearance at the world cup, with the debut of the now iconic green reflective logo.<\/p>

2000<\/h3>

Leggenda is launched, in collaboration with world-renowned footballer Luca Toni, as a cross-category brand extension dedicated to fashion lovers who enjoy an innovative and contemporary lifestyle.<\/p>

2006<\/h3>

Well ahead of the game back in 2006, Lotto launches the world's first laceless soccer boot with the Zhero Gravity silo.<\/p>

2010<\/h3>

The VOLATA, the first running shoe created by Lotto, capitalized on the SYNPULSE energy return technology had its debut. Alongside tennis shoe launches with the MIRAGE and RAPTOR using the same SYNPULSE technology ensuring they stayed ahead of the market.<\/p>

2020<\/h3>

Lotto celebrated their 50th Anniversary with 3 global exclusive drops with the STADIO OG GOLD 50YRS, STADIO OG 50 ICONS, and ZHERO GRAVITY OG 50YRS football boots.<\/p>

2025<\/h3>

Lotto announce UK license agreement with Kitlocker for football apparel in the UK.<\/p>"},"borderRadius":{"id":101147656,"value":"#{text.border.radius}"},"textColor":{"id":101147657,"value":"#{text.color}"},"backgroundColour":{"id":101147658,"value":"#0000"},"truncateHeight":{"id":101147659,"value":null},"padding":{"id":101147661,"value":"6"},"fullWidth":{"id":101147662,"value":"0"},"fullBackgroundColor":{"id":101147663,"value":"#{text.fullBackground.color}"},"published":{"id":101147664,"value":"1"},"conditions":{"id":101147665,"value":"[]"},"template":{"id":101244341,"value":"text"}}}],"properties":{"title":{"id":101147538,"value":"Lotto Sport Timeline | Brand History Since 1973"},"isStorePage":{"id":101147539,"value":"1"},"description":{"id":101147540,"value":"Explore the Lotto Sport timeline from 1973 to present day. Discover key milestones in Lotto's history from football boots to tennis shoes and sportswear innovations."},"ogImage":{"id":101147541,"value":"https:\/\/images.podos.io\/meukogbzpbh9i9wqq8aaheq45kdpm6vmppgj4fjoj79cwkvi.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":389436,"edited":true,"keyPhraseCampaignId":67385}