![\"ffnstjthyeokexmjdgfotdp9doepcdx2imhhiwnwzwnelql2.jpg.jpg?w=1140&v=2\"](\"https:\/\/images.teemill.com\/ffnstjthyeokexmjdgfotdp9doepcdx2imhhiwnwzwnelql2.jpg.jpg?w=1140&v=2\")
<\/p><\/p>
Kitlocker, a leader in sportswear innovation and service, announces a partnership with Italian sportswear icon LOTTO Sport<\/strong>. As the official UK Football Apparel & Accessories licensee, Kitlocker will bring LOTTO\u2019s celebrated legacy, returning the brand\u2019s performance-driven products and Italian craftsmanship to pitches across the UK.<\/p> Founded in 1973, LOTTO has a celebrated history in premium football sportswear and footwear, producing some of the most iconic football shirts of the 1990s. This strategic collaboration will see Lotto\u2019s high-performance teamwear and leisurewear brought to teams and athletes across the UK.<\/p> \u201cGrowing up watching \u2018Football Italia\u2019 in the 90s, LOTTO was always a standout brand, representing the flair and elegance of Italian football. But LOTTO\u2019s legacy goes much further \u2013 from the tennis courts to the sporting world, LOTTO has consistently produced performance-grade products for world-class athletes. It\u2019s a privilege to work with such an iconic name and bring its heritage back to the forefront of UK sport. Together, we\u2019ll offer high-quality teamwear and inspire the next generation of players,\u201d said Mike Atkin - Kitlocker Director of Licensed Brands.<\/strong><\/p> Margaret Kivett, EVP, Athletic Vertical at WHP Global<\/strong>, which owns the LOTTO brand, stated: \u201cThis partnership represents a strategic growth opportunity for LOTTO, significantly enhancing our presence in the UK \u2014 a pivotal market for us. We look forward to working with Kitlocker to position LOTTO as an influential force among professional soccer teams and athletes across the region.\u201d<\/p> Andrea Tomat<\/strong>, President, Lotto Sport Italia<\/strong> added: \u201cLOTTO uniquely blends performance and style, empowering athletes both on and off the field. The UK remains a critical market for us, and we are excited to partner with Kitlocker, a company that shares our values of innovation, quality, and exceptional service. Together, we aim to inspire a new generation of athletes with products deeply rooted in Italian heritage and performance excellence.\u201d<\/p> LOTTO\u2019s market strength is founded on three distinctive pillars:<\/p> ITALIAN - <\/strong>LOTTO\u2019s Italian roots are a defining characteristic, with Italy recognised as a global epicentre for sport and synonymous with quality craftsmanship in footwear and fashion. This collaboration brings a touch of Italian flair to UK sportswear, showcasing the style and sophistication the nation is famous for.<\/p> HERITAGE - <\/strong>With over 50 years of history, LOTTO has consistently delivered excellence for the most demanding markets. LOTTO is more than a sportswear brand; it is a legacy, encompassing unforgettable moments from Fiorentina\u2019s iconic kits to the tennis Grand Slam courts.<\/p> PERFORMANCE - <\/strong>LOTTO\u2019s products are designed for athletes who strive for greatness. From grassroots players to elite professionals in football, tennis, and cricket, Lotto\u2019s commitment to performance-grade solutions ensures that athletes at every level can perform at their peak.<\/p> \u201cLotto has achieved cult status in the world of football apparel, synonymous with fan favourites across the globe. Whether playing, watching, volunteering, or coaching, football is central to so many people's lives. Combining LOTTO\u2019s iconic appeal with Kitlocker\u2019s unwavering commitment to positively impact sport and communities, this licensing agreement represents a massive opportunity for us to create and tell compelling stories through an aspirational brand, driven by our shared purpose, culture, and ambition,\u201d concluded Oli Brierley - Kitlocker Head of Marketing<\/strong>.<\/p> This partnership with LOTTO Sport marks a significant milestone for Kitlocker as it continues to grow its licensed brands portfolio. Customers can look forward to a full range of LOTTO products, including teamwear, training apparel, and leisurewear, available exclusively through Kitlocker.<\/p> <\/p> About LOTTO<\/u><\/strong> \u00a0About Kitlocker<\/u><\/strong><\/p> Since its founding in 2005, Kitlocker has revolutionised the sportswear industry, providing tailor-made solutions for clubs, universities, and national governing bodies. Combining cutting-edge technology with exceptional customer service, Kitlocker has become the trusted partner for brands like Nike and adidas, as well as prestigious institutions such as Oxford and Cambridge universities.<\/p> Media Contacts:<\/u><\/strong><\/p> Kitlocker<\/strong>
<\/u><\/strong>LOTTO, a premier Italian sports brand established in 1973, is world-renowned for its innovative, performance-driven footwear, apparel, and accessories, which feature its iconic logo of a tennis court over a soccer field. Rich in soccer history, LOTTO has been worn by professional soccer teams A.C.\u00a0Milan\u00a0and Juventus F.C., elite soccer players\u00a0Dino Zoff, Ruud Gullit, Paul Gascoigne, Petr \u010cech, and Andriy Shevchenko, and top athletes including tennis Grand Slam champions Martina Navratilova,\u00a0Francesca Schiavone,\u00a0Marion Bartoli\u00a0and\u00a0Boris Becker. Today, LOTTO is distributed in over 100 countries and is currently worn by more than 40 soccer teams, over 300 professional soccer players, and more than 200 professional tennis players.<\/p>
Rob Baney
anj@kitlocker.com<\/a> or Contact Us Form<\/u><\/a><\/p>